So how do you do it?

What I want to do here is to strip out all the nonsense, myths and hype that is out there so that you can develop a sensible strategy for promoting your website.

First of all, what puts a page at the top of the rankings?

The reality is that all the search engines use their own, top secret, algorithms to rank sites. Their goal is to deliver relevant, accurate, and up-to-date information to their searching public. To achieve this, they are in a constant war against SEO experts who would seek to skew those rankings so as to put their clients at the top.

There are two “strategies” for getting top rankings: so-called “Black Hat” and “White Hat”. White Hat refers to strategies that work with the search engines – it to deliver quality, relevant, accurate, timely information. Black Hat refers to strategies that try to get around that by various ways of cheating. Black Hat techniques can work. but usually only for a short period of time until all the PhD’s at Google figure out what you are doing and find a way to plug that loophole – and ban you while they are at it.

No one knows for certain what ranking factors work, but these are the ones that have been well proven, have survived the test of time, and make intuitive sense, given the goal of the search engines themselves:

1. Quality themed content, and lots of it. This goes beyond just stuffing in your keywords as much as possible. The SE’s are getting better at determining themes by means of “latent semantic indexing”, which basically means using artificial intelligence to work out what the site is about, rather than just what keywords are on it. To achieve this you need to provide your keyword, certainly, and also other words and phrases that are linked to that.
2. Links to your site. In general, the more the merrier. But not all links are created equal. Links on themed sites are worth more than on pages that are not related to your theme, ie links to your fishing site from another fishing site are worth more than if they come from a cooking site. Links from “bad neighborhoods” count for nothing. They don’t penalize you for other people linking to you, but they certainly don’t reward you for links coming from link farms, Free-For-All pages (FFA), and any other sites they consider to be bad. Links from “authority sites” are worth more. Some indication of a site’s value is given by the Google Page Rank – the higher the better. In time, the Page Rank will probably become theme specific – ie your site could have a high PR for one theme, and a low one for another.
3. Old sites – ie that have been around for a long time are worth more than new ones – in general your PR will rise with time, other factors being equal.
4. New sites are also worthy – remember, the SE’s want to deliver hot news, so they will give an initial priority to new sites, and also to new links pointing to sites, as they might indicate that there is some hot, recent, news on that site.
5. Links OUT to authority sites are also worth points. But don’t have too many. While you are not penalized for any bad links coming in, you can be penalized if you link out to bad neighborhoods.
6. The keywords themselves – obviously some keywords are a lot more competitive than others. Aim to get ranked for your most specific keywords first. If you are a local business, then tag on the name of your town or state to the keyword.
7. Unique content. The last thing that search engines want to do is to deliver to the public 20,000 pages that all say the same thing! Duplicate content is quickly recognized and filtered out by the SE’s. Don’t just slap up the same articles that everyone else is using. You need unique content. That applies both to your own site, and also to the pages that are linking to you.

The Myths

1. An SEO expert can guarantee you a top placement in the search engines. Nonsense! Of course he can’t. He doesn’t own the SE, so he can’t control them, so he can’t guarantee any particular result. All he can guarantee is the actions he will take to try to get you there. And even if he could guarantee you a top placement, it would be WAY beyond your budget (whatever it might be)!

1. An SEO expert can get you 100 PR5, 6, 7, or 8 links for $100. In your dreams. A single link on a PR5 page would probably cost you $50 per month. The higher the PR, the more costly. There are, in fact, only six ways to get links on high-PR pages:
   1. Buy them (very expensive – you will pay around $20 per year per link for PR2 links! – on 100 links that is $2,000 per year!)
   2. Talk them into putting a link on their site for free (!).
   3. Get them to enroll in your affiliate program.
   4. Provide them with unique content that they WANT to put on their sites.
   5. Put them on low PR pages and wait for the PR to rise.
   6. Have such a fantastic site that people voluntarily put links up and tell others about you.
2. You can see how many links point to your page by using the link: command in Google or Yahoo. This command is broken and does not produce any meaningful results. To test that go to Google and type in link:myweddingfavors.com -
   you will get 812 results (as of writing this – it may change.). Yet go to Yahoo and do the same thing. You will get about 253 results. However, do a search for “myweddingfavors.com” (in any of the SE’s) and you will see how many pages really are linking to them! This is Brad Fallon’s site. He is a highly respected and successful internet marketer (and founder of StomperNet). His site is highly optimized and very successful. So which result do you think is most accurate?The fact is, the SE’s don’t want you to know how many links you have. Why not? Because it encourages you to cheat! The only person who could care how many inbound links there are, is someone who is trying to do SEO – and the SE’s are at war with SEO.
   However – here is a Google Hack that reveals the real story: type in to your browser the following search phrase, substituting yourdomain name details of course (Note that the first one does NOT include the dot com at the end).
   http://www.google.com/search?hl=en&q=.yourdomain.+-+www.yourdomain.com

So - no one can guarantee that the links they create will either be indexed at all or, if they are, will show up in that link: command.

The Best Strategy

Slow and steady wins the race. Optimize your site. Make sure you pages are W3C compliant. Remove extra code (such as javascript) and put it into external files. Make sure that all your meta tags, titles, and body content are consistent with your theme.

Now start creating lots of content. The best strategy is weekly, or preferably daily, create articles, post them to your site, and submit them to article directories. Do this day-in, day-out, so that by the end of the year you have dozens, if not hundreds, or content pages on your site, and thousands of links pointing in.

Gradually you will climb in the SE rankings, not just for your prime keywords, but also for all sorts of long-tail keyword phrases that people type into the SE’s. Look in your referrer logs to see the stuff they put in! Or use this incredible tracking tool.

Then, once you are doing all that and once you have some good content on your site, start to submit it to the search engine friendly directories, especially DMOZ. But don’t do it until you have lots of good quality content on your site.

Finally, spend time contacting, individually, the authority sites in your niche – see if you can do a deal with them to get them to put a link to you, or post an article by you, etc. But for the high PR sites you will have to this one at a time, maybe even by phone. It won’t be easy, but if you can achieve it, it will be well worth the effort.

For more detailed, step by step instructions on how to combine your article marketing with social marketing I HIGHLY recommend UAW member Mark Thompson’s guide. It is one of the best resources I have read at ANY price. Go get it here

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For years we have been told that the money is in “the list” if you have an online presence for your business. We have all heard it said over and over again, you need to have an email list with
A followup sequence, get expensive SEO , get yourself advertised in local niche newspapers maybe even the yellow pages and all these methods work.

I suggest a different approach, keep it simple find out what method is working now and keep doing it and mobile texting to your business. Pizza Hut just released a press release stating that they expect 50% of their business to come from mobile NOT the computer, expensive SEO, or newspaper or yellow pages ads that don’t work anymore. Seriously, I don’t even look at the yellow pages anymore and the consumers of lower priced items under 100.00 will increasingly
buy with little to no coaxing your products or services. In fact, the will go out of their way to promote your company if you provide exceptional service and value. Social Media advertising for business is not the future it’s NOW.

Consider this, it took 38years for radio to reach 50 Million viewers, TV 13 years, the Internet 4 years, and the ipod 3 years. Facebook added 100 MILLION users in 9 MONTHS! I pad downloads hit 1 BILLION in 9 months. 80% of twitter users are updating from mobile devices

That people can update anytime, anywhere. Think of the possibilities, if Facebook were a country it would be the fourth largest in the world. When you have an excellent product and offer incentives to purchase like a coupon or special discounts on certain services the word spreads. Have a bad day, give lousy service and/or just don’t care about your customers and the news travels fast. Remember good news travels fast and bad news travels even faster.

We offer a complete turnkey solution to your social media needs and will give you a free demo of our mobile marketing platform and show how to potentially double your online revenue in 90 days or less utilizing mobile marketing and geo targeted ads with your social media. We can show you a way to create your own social media network and build your own online branding source where people will PAY you to join. Think that’s crazy, try walking into SAM’S of COSTCO and unless you have a membership you can’t get in. YOU PAY them for the right to purchase their products.

Now that you know that social media and mobile marketing are the fastest growing advertising solutions for local businesses here in Pittsburgh and across the country you have a choice to make. Join the Social Media and Mobile Marketing revolution and create more revenue for your Business. Build stronger communications with your customers with mobile texting and keep your customers coming back again and again purchasing your products.

I am going to give you a free demo of our services and for every geo targeted ad I am going to build you a custom video for your business with your best performing service or product blasted out on the web to over 90 social networking sites including Facebook, twitter, youtube, article directories, blogging platforms, and podcasting platforms for FREE. It’s simple place an ad with our company get the video created, produced, and submitted for you, a 350.00 value and we guarantee you results of first page of Google 30 days or less.

Our company is www.smallbusinessmarketingpittsburgh.com and my name is Rick Hodge call us to schedule a free demo and website analysis at 724-263-8812.

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Five Fundamentals That You Must Get Right:

1. Keyword Research and meta tags

2. Title of Domain and meta tags.

3. Business meta tag description

4. HTML page content

5. Backlinks to businesses with high PR.

This is how we put together a basic template for search engine optimization and is used widely
by SEO professionals. The top three search engines that control the majority of the search engines
are Google, Bing, and Yahoo.

The foundation of search engine optimization starts with keyword research

Keyword Research and Proper Meta Tag positioning:

Your keywords should be if possible, be in your domain url as well in your meta tags. Your choosen
keywords serve as a roadmap for article directories just like the one your reading now. As a rule, keep
your keyword meta tags short and limit to 15 words or keyword combinations seperated by commas.

Describe Your Business with meta tags:

Go to the top of your browser and view the page source and you will view the html code
and its description tags. The HTML code tells the search engines what the page is about. Your
tags should be different for each page on your site. The tag lines should be short and to the point
with relevant information. Your description tags should be two sentences or less.

HTML Page content:

HTML stands for text which is the words on your page. Keep all text relevant to the product or
services you offer. Here is another tip, when it comes to your content always have a call to
action. Your call to action could be offering your services, collecting emails for future prospecting
or simply getting your prospect to call you for more information. Here is an example below:

Contact Us Today at 724-263-8812 begin_of_the_skype_highlighting              724-263-8812      end_of_the_skype_highlighting for your FREE_______ but supplies are limited, this offer
ends on __________________.

You get the idea, come up with a compelling call to action for your business.

Your Domain Meta Tags

Type in your domain url for your website and then go to the page source at the top of the page
and click view page source and you will see in the HTML code what keywords are seen
by the search engines. Always try to have your keywords in the your domain name.
The better you describe your site, the better the chances are the search engines will rank
your site higher.

Try this, type in small business marketing pittsburgh, video marketing pittsburgh, or search
engine management for example. View page source and title tags.

Keep title tags for each page different and try to keep under 75 characters for your title tag length.

Back Linking to other high PR websites:

Always try to have at least on of your keywords in your anchor text. When Google, Bing, and Yahoo
looks at your site they take into consideration the number of websites that link back to your site
as well as the types of web sites that link back to your website. The higher the PR (page rank)
of a domain the faster you site will be indexed and start rising the search engine rankings and getting
you on the first page.

The anchor text is the actual link you click on that takes you to the desired website. There are
many services online that will sell you backlinks to your site and this can be very succeessful.
Just make sure that you have high PR back links, it’s far better to have 20-30 backlinks from
high PR sites than hundreds or even thousands of backlinks from site that are not relevant.

Now that you know these 5 basic  steps you are well on your way to getting top search engine
rankings for your site. We can help you get on the first page of Google and keep you there fast
and we guarantee that in writing.

We work with a national company that is ready to build your custom page from a Google adwords
certified team and deliver your site to you in 7 days. We also write the content for your site
with professional copywriters writing and proofreading everything.

Your will be delivered in writing our guarantee of first page rankings on Google 30 days or less
or you do not pay! Try our service and I will personally guarantee I will make  a professional
video with your call to action for your business and submit your business to over 90 social
media and networking sites including youtube, facebook, article directories and blogs.

I am going to do this as added bonus just for trying our services.

Call Rick Hodge at 724-263-8812 and find out what you have been missing.

http://www.smallbusinessmarketingpittsburgh.com

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your company more clients fast and easy. I  will build your profile for you and you

can be on the web in 24 hours.

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I know that’s a bold statement and I don’t blame you if you don’t belief me. Stick with me, for a minute and I will explain. Google and Apple both are expanding their mobile marketing platforms and decreasing their spend on internet based online platforms. Note, this is the very first time this has happened and it is part of the trend toward mobile and away from traditional internet and toward mobile devices. In Japan today most online
research is done on smart phones not desktops.

In just 3 weeks the new Iphone 4 sold over 3 Million Units with no slowing down. With Google, Apple, and the world’s largest corporations like Coke, Pepsi and McDonald’s spending more than ever before in text advertising this could change the way people advertise their business.

For a free demo of what mobile marketing can do for you, contact us at 724-263-8812 we
can have your campaign up and running in as little as 24 hours

Tweet This Post

I know that’s a bold statement and I don’t blame you if you don’t belief me. Stick with me, for a minute and I will explain. Google and Apple both are expanding their mobile marketing platforms and decreasing their spend on internet based online platforms. Note, this is the very first time this has happened and it is part of the trend toward mobile and away from traditional internet and toward mobile devices. In Japan today most online
research is done on smart phones not desktops.

In just 3 weeks the new Iphone 4 sold over 3 Million Units with no slowing down. With Google, Apple, and the world’s largest corporations like Coke, Pepsi and McDonald’s spending more than ever before in text advertising this could change the way people advertise their business.

For a free demo of what mobile marketing can do for you, contact us at 724-263-8812 we can have your campaign up and running in as little as 24 hours

Tweet This Post