Pittsburgh Small Business – 5 Tips for Online Marketing
Online advertising for local businesses in Pittsburgh revlove around one thing.
Are the search engines ranking your site higher and how does your site measure
up against the competition.
Five Fundamentals That You Must Get Right:
1. Keyword Research and meta tags
2. Title of Domain and meta tags.
3. Business meta tag description
4. HTML page content
5. Backlinks to businesses with high PR.
This is how we put together a basic template for search engine optimization and is used widely
by SEO professionals. The top three search engines that control the majority of the search engines
are Google, Bing, and Yahoo.
The foundation of search engine optimization starts with keyword research
Keyword Research and Proper Meta Tag positioning:
Your keywords should be if possible, be in your domain url as well in your meta tags. Your choosen
keywords serve as a roadmap for article directories just like the one your reading now. As a rule, keep
your keyword meta tags short and limit to 15 words or keyword combinations seperated by commas.
Describe Your Business with meta tags:
Go to the top of your browser and view the page source and you will view the html code
and its description tags. The HTML code tells the search engines what the page is about. Your
tags should be different for each page on your site. The tag lines should be short and to the point
with relevant information. Your description tags should be two sentences or less.
HTML Page content:
HTML stands for text which is the words on your page. Keep all text relevant to the product or
services you offer. Here is another tip, when it comes to your content always have a call to
action. Your call to action could be offering your services, collecting emails for future prospecting
or simply getting your prospect to call you for more information. Here is an example below:
Contact Us Today at 724-263-8812 begin_of_the_skype_highlighting 724-263-8812 end_of_the_skype_highlighting for your FREE_______ but supplies are limited, this offer
ends on __________________.
You get the idea, come up with a compelling call to action for your business.
Your Domain Meta Tags
Type in your domain url for your website and then go to the page source at the top of the page
and click view page source and you will see in the HTML code what keywords are seen
by the search engines. Always try to have your keywords in the your domain name.
The better you describe your site, the better the chances are the search engines will rank
your site higher.
Try this, type in small business marketing pittsburgh, video marketing pittsburgh, or search
engine management for example. View page source and title tags.
Keep title tags for each page different and try to keep under 75 characters for your title tag length.
Back Linking to other high PR websites:
Always try to have at least on of your keywords in your anchor text. When Google, Bing, and Yahoo
looks at your site they take into consideration the number of websites that link back to your site
as well as the types of web sites that link back to your website. The higher the PR (page rank)
of a domain the faster you site will be indexed and start rising the search engine rankings and getting
you on the first page.
The anchor text is the actual link you click on that takes you to the desired website. There are
many services online that will sell you backlinks to your site and this can be very succeessful.
Just make sure that you have high PR back links, it’s far better to have 20-30 backlinks from
high PR sites than hundreds or even thousands of backlinks from site that are not relevant.
Now that you know these 5 basic steps you are well on your way to getting top search engine
rankings for your site. We can help you get on the first page of Google and keep you there fast
and we guarantee that in writing.
We work with a national company that is ready to build your custom page from a Google adwords
certified team and deliver your site to you in 7 days. We also write the content for your site
with professional copywriters writing and proofreading everything.
Your will be delivered in writing our guarantee of first page rankings on Google 30 days or less
or you do not pay! Try our service and I will personally guarantee I will make a professional
video with your call to action for your business and submit your business to over 90 social
media and networking sites including youtube, facebook, article directories and blogs.
I am going to do this as added bonus just for trying our services.
Call Rick Hodge at 724-263-8812 and find out what you have been missing.
http://www.smallbusinessmarketingpittsburgh.com
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Interesting Tips
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Yes Markus we have more to show you. We are willing to answer any questions about local advertising. Call 724-263-8812
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